Public Relations Strategies -- Building for the Future

Abstract

In this era of controversial issues being decided in the public arena, the old, standard public relations approaches usually don't work. Decisions based on using the old standby, public meetings, as the sole public relations strategy often lead to project delays, legal challenges, and project denial. New public relations strategies, on the part of both industry and government, can avoid some of the old problems. A public relations strategy based on open, honest communications, and a willingness to work together will result in building relationships with people. This in our experience is the key.